Giving the general gaming public access to their press events isn’t something new, but is still quite rare nowadays. For the last few years, the only companies that have done so are first-party publishers(Nintendo, Microsoft, and Sony), and even then it’s usually only during E3.
Today a third-party is joining the group, however, as Ubisoft announced [...]

According to the results of the Consumer Electronics Association’s Third Annual Sports and Technology Study, sports fans tend to play more video games than non-sports fans. And, as a result of that, it’s helping video game industry grow.
Among those in the survey, 60 percent of sports fans who owned a high-definition television also owned a [...]