In recent years many online media outlets, as well as a select few hardcore gamers, have made it fairly routine to stop by the ESRB’s website to inadvertendly catch new game reveals. Looking to amend the situation and help keep publisher’s marketing schedules intact, the organization is rolling out a new policy that will help [...]

Electronic Arts announced this morning they have again extended their proposal offer for Take-Two to July 18 at 11:59 p.m. The previous deadline, last night before midnight, expired last night with no response from either company.
“Our offer price remains unchanged at $25.74 per share, which is a substantial premium to where Take-Two’s stock was trading [...]

GameStop will retain Stanton Crenshaw Communications as their PR firm and will engage them as an agency of record, as confirmed by the company this morning.

“The partnership is an excellent fit for both parties as it capitalizes on Stanton Crenshaw’s experience in building brands and also leverages our knowledge of the video game industry. We [...]

After going years with only one distribution center to its name, GameFly announced this morning that it has officially opened its third distribution center today in Austin, Texas. Joining the Pittsburgh, Tampa, and original Los Angeles locations, users of the service living in the mid-western part of the country should expect to see the turnaround [...]

Electronic Arts is currently waiting on the FTC to complete its investigation into their acquisition proposal for Take-Two, but it hasn’t stopped people from talking about the possible alternatives in the meantime. While Ubisoft’s name has popped up recently as a possible suitor, what about Activision?
UBS analyst Benjamin Schachter says it’s unlikely:
Schachter notes that despite [...]

EA Sports announced this morning that Calgary Flames defenseman Dion Phaneuf will be the worldwide cover athlete for NHL 09. Already a two-time All-Star and nominee for last year’s Norris Trophy, Phaneuf has definitely made a name for himself, scoring 159 points during the course of his five year career in the league.
“It is an [...]

The Florida Bar has given Jack Thompson his day in court… which he walked out on. The infamous anti-game attorney became frustrated during the proceedings and reportedly walked out after Judge Dava Tunis refused to hear his objections. Thompson claimed she had no legal right to hold the hearing due to unsigned paperwork. The court, [...]

Electronic Arts has agreed with the Federal Trade Commission to hold off on buying Take-Two, according to a report today on Reuters.
The agreement, which will last until either regulators complete their probe or 45 days pass, was put in place for the FTC to more thoroughly review the nearly $2 billion proposal made by EA [...]

Lisa Bell-Cabrera has been promoted to Vice President of Sales at NCSoft, via a statement released today by the company. Previously a national sales manager at the company. Cabrera will now oversee strategic sales initiatives across multiple sales channels in North/South America.
“This is my dream job,” said Bell-Cabrera. “The online gaming industry is moving at [...]