The Entertainment Software Association confirmed today that their annual E3 event will indeed be returning in 2009. Last week’s event took some very critical heat from industry analysts, executives, and press alike, with wishes from going back to the old format to making more of a connection with consumers instead of retailers.
The ESA hasn’t specifically mentioned what changes are going to be made to the show’s format, but did talk to GameSpot last night about the process of determining what to do next year for the event.
“As we do every year, we’re beginning the process of surveying exhibitors and attendees to determine potential changes to the summit,” an ESA representative talking to GameSpot said. “Once this is completed and shared with the ESA’s Board of Directors, we will make an announcement about the specifics of the 2009 E3 Media & Business Summit, which will occur.”
They’ve been switching up the formats of this show like clockwork since 2007, so I’m hoping they eventually get this figured out. If I could suggest two things, it’d be to move the show back to its late May-early June spot and open it up some more people to get some of its old buzz back. But hey, what do I know?
E3 to return in ‘09 - [GameSpot]
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