Microsoft’s reveal of their new first party line up is obviously aiming for a wider audience. You’re in the Movies is first up, using the Vision Camera to help you star in B-movies. Uno Rush marks a return to the hugely popular Uno on the Live Arcade, and with full support for the Avatar system.

“Xbox 360 delivers entertainment choices so broad that it now rivals what people can find on television and at movie theaters,” said Shane Kim, corporate vice president of strategy and business development with Microsoft’s Interactive Entertainment Business. “Whether it’s sports, music, movies, game shows or great games you crave, Xbox 360 is home to the biggest and best out there. From those new to games and eager to jump in, to the hardcore gamer looking for the most intense games experiences, this is truly the year to own an Xbox 360 system.”

Lips is Microsoft’s take on Sony’s SingStar, using a wireless, light up microphone. Sequels to Scene-It! and Viva Pinata also take aim towards ease of use and party play, with both featuring online modes to draw friends into the experience.

Other titles announced included Portal: Still Alive, Geometry Wars 2, and a new South Park title.

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"E3 2008: Microsoft Aims for Casual Market With First Party Titles" by Matt Paprocki was published on July 14th, 2008 and is listed in 2008 Press Events, E3 2008.

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