GameStop will retain Stanton Crenshaw Communications as their PR firm and will engage them as an agency of record, as confirmed by the company this morning.
“The partnership is an excellent fit for both parties as it capitalizes on Stanton Crenshaw’s experience in building brands and also leverages our knowledge of the video game industry. We look forward to a long and productive partnership,” said Chris Olivera, VP of Corporate Communications and Public Affairs.
In their role, the firm will focus their attention on parents, gift-givers and other influencers to attract them to the company’s various retail outlets.
Tags: business, gamestop, Industry, pr, stanton crenshaw communications, video games
