Jeff Bell stepping down from his role as VP of Global Marketing is among the many structural changes announced within Microsoft’s Interactive Entertainment Division today.
Bell will remain with the company for the duration of the summer to ease the transition for a successor, but says he would like to pursue other opportunities outside of Microsoft.
“The time is right for me to pursue my life’s passion of consumer brand marketing and the creative and services that drive it,” Bell said. “Coming from automotive, and now technology and entertainment, I am excited to expand to new industries and categories.”
“We thank Jeff for his achievements and contributions to Microsoft and the Xbox business. His innovative marketing programs included award-winning Xbox brand marketing campaigns, as well as world-renowned creative for ‘Gears of War’ and ‘Halo 3,’” Mattrick said. “We wish Jeff nothing but the best in his future endeavors.”
In addition, Microsoft Game Studios president Shane Kim will now assume the role of corporate vice president of Strategy and Business Development. In his new role, Kim will be tasked with seeking new growth opportunites and focusing on future external relationships and partnerships for their entire Interactive Entertainment Division. Phil Spencer, a six-year veteran of the studio, will assume Kim’s duties as General Manager.
Tags: golden axe, jeff bell, microsoft game studios, phil spencer, shane kim, xbox 360
