THQ unveiled this morning that they have entereed a licensing deal with Marvel Entertainment to create games based on the company’s new kid-friendly Marvel Super Hero Squad franchise. The first title in the agreement, which both companies think fit perfectly in their growth strategies, is slated to arrive sometime next fall.
“Marvel is one of the true crown jewels in the entertainment industry and we are thrilled at the prospect of both building the Marvel Super Hero Squad brand and further developing our relationship with Marvel,” said Brian Farrell, president and CEO, THQ. “We are dedicated to expanding our unmatched success story in the kids space and this agreement with Marvel is an excellent complement to our portfolio.”
Simon Phillips, President, Marvel International and Head of Worldwide Animation and Video Games, added, “Licensing of the Marvel Super Hero Squad brand is a priority for Marvel, as we see it as a great entry point for kids to experience our renowned characters. We are making a strong commitment to the brand across toys, television and other media and consumer product channels and developing Marvel Super Hero Squad as a video game will play an important role in the development of this brand. The platform is an incredibly powerful medium that enables kids to experience the excitement of our franchises, as well as extend our characters and storylines. With THQ, we are confident we have a partner with a best in class pedigree of building and extending licensed kid-friendly brands in the interactive space.”
Tags: 2009, hero squad, kids, marvel, thq