In what should come as a surprise to absolutely no one, Grand Theft Auto IV had a huge launch. Just how huge of a launch might, though. Take-Two Interactive announced this morning that the game has sold six million units globally, with an estimated $500 million in sales the first week.
Even more impressive, the game made $310 million of that on the first day, selling approximately 3.6 million units.
“We knew Grand Theft Auto IV would break new ground in terms of the player’s experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level,” said Strauss Zelnick, Chairman of Take-Two.
“Rockstar’s goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece,” said Ben Feder, Take-Two’s Chief Executive Officer.
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